About

Justin T. Neal

Founder & Principal Consultant, SuccessWave Advisory Group

Justin T. Neal, Founder & Principal Consultant, SuccessWave Advisory Group
Founder & Principal Consultant

SuccessWave Advisory Group
Aug 2024 – Present

Top skills

Business Process Improvement Business Model Transformation Program Management Revenue Operations IT Project & Program Management

I spent nearly a decade leading program management and transformation initiatives across four enterprise SaaS companies: SolarWinds, IBM, UKG, and VMware.

Across those organizations, the business problems changed, but the underlying patterns were remarkably consistent: fragmented workflows, disconnected systems, unclear ownership, cross-functional dependencies, and strategic initiatives that needed structure before they could scale.

In 2024, I founded SuccessWave Advisory Group to bring that experience directly to clients.

For the past two years, I've worked with enterprise organizations on transformation programs spanning operating model design, AI enablement, workflow automation, Customer Success and Revenue Operations, GTM systems, and large-scale cross-functional execution.

My work typically starts with a complex problem that doesn't have a clean owner or an obvious solution.

I help organizations
  • Turn strategic goals into executable programs
  • Design scalable operating models and workflows
  • Clarify ownership, governance, and decision points
  • Identify high-value automation and AI opportunities
  • Connect systems, processes, and teams around a common operating model
  • Move transformation initiatives from experimentation into repeatable execution

Before SuccessWave, I developed this approach inside enterprise SaaS environments ranging from a fast-growing startup to some of the world's largest technology organizations.

That experience taught me that successful transformation rarely starts with technology. It starts with understanding how work actually happens.

I hold an M.S. in Data Marketing Communications and am completing my MBA at NC State.

If you're working through a complex transformation, operating model, AI, or workflow challenge, I'm always interested in comparing notes.

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Track Record

Where this experience comes from

Three documented enterprise engagements — plus five active client programs led through SuccessWave Advisory Group.

Working through a complex transformation right now?

Let's compare notes on the operating model, AI, or workflow challenge you're facing.

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